Janice Tsao

ABOUT

Candy Cart is a service that delivers movie snacks anywhere. The brand is playful, fun and light-hearted. We kept the image professional with a clean style.


PROCESS: I came up with a few different approaches to the story boards. In the end I chose one to develop.

— PROJECT NAME

Grandma's Kitchen


— ROLE

Illustration & Design



Grandma’s Kitchen creates protein shakes inspired by classic desserts. These illustrations are style frames for a 15 second animation promoting their new summer flavors.


The goal was to convey a sense of extreme satisfaction and incorporate elements of the new flavors. (Grandma’s Milk and Cookies, Fantastic Flan, Bodacious Baklava, Marvelous Macron)

— PROJECT NAME

NORMAL Coffee and Donuts


— ROLE

Illustration & Design


In collaboration with The New Agency, I created this this pitch for an upcoming ad campaign for a new boutique coffee and donut shop called Normal Coffee.


We aimed to show how a little treat could make all the difference in someone's day.

— PROJECT NAME

IBM Smart City Style Frames


— ROLE

Illustration & Design


Style frames for a short 30 sec spot.IBM has been working on a concept called a SmartCity and would like to unveil it to the world. SmartCity is still under development, so instead of showing very specific things, IBM wanted to showcase some of the broader ideas: Less traffic, affordable housing, lower energy costs.


I used IBM'S color language to create a bright color scheme and arranged all the artistic elements into a story board to communicate the benefits of the SmartCity in a narrative way. This project was done for educational purposes.