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— PROJECT NAME
Joseph, Hollander & Craft Rebrand
— ROLE
Logo and Web Design
— TOOLS
Figma & Adobe Illustrator
For this project, I was tasked with rebranding Joseph, Hollander & Craft, a law firm seeking a more cohesive and modern visual identity. While retaining their recognizable blue and gold color palette, my goal was to elevate the branding through a refreshed logo system and a clean, professional landing page design.
To design the logo, I conducted research of simplified modern logos of various law firms. Instead of including legal imagery, I opted for a simple letter mark logo, with a modern font pairing on a solid hexagon shape, creating a more impactful brand presence. The refined blue & gold palette maintains familiarity while being more contemporary.
For the landing page, I made sure to have a prominently placed call-to-action above the fold. A prominent headline paired with a compelling subheading immediately reinforces the firm’s value with a strong visual hierarchy. Below the fold, I introduce important information while demonstrating how the hexagon shape could be incorporated in elements throughout the website.
Boba Origin
Pamphlet and wholesale forms design
ABOUT
Boba Origin is a wholesale supplier of adorable boba tea related plushies, accessories, and clothing. My task was to make the forms and brochures more cute and cohesive.
Approach: Based on the pre-existing logo and the basic information on what should be on these materials, I was given the freedom to come up with the rest. By choosing cute fonts, colors, and incorporating boba imagery wherever possible, my aim was to convey the spirit of the company and make these materials stand out from a sea of dull wholesale forms.