Amazon Storefront for DecorArts
ABOUT
For DecorArts' Amazon presence, I designed the Enhanced Brand Content / Amazon Storefront to reflect the brand’s warmth and elegance. The brand has a large catalog including historical paintings, contemporary art, customizable maps, landscape photography, and more. I created product mockups featuring DecorArts' giclee prints in tastefully styled interiors to guide the customers' experience and reinforce brand storytelling. Each image was embedded with clickable links, allowing users to explore products directly, seamlessly blending design with functionality to drive engagement and conversions.
ABOUT
DecorArts is a giclée printing company selling framed historical paintings as well as customized prints. While the company has great success on Amazon, this booklet went out with each Amazon order to entice return customers to use the new website instead.
Approach: The client wanted to emphasize the wider range of frame and print options available on the website, all well as convey the fine quality of their materials. It was tricky to communicate ‘options’ without clutter. I focused on inspiring the imaginations of customers while hinting at the white glove service they would receive.